Facebook continues to be the reigning champ of social media sites, as the #1 spot where friends connect and share online. More than just a meeting place for friends, Facebook has grown into a venue for businesses to market themselves through interaction with customers and self-promotion.
Whether you’re a big corporation or small local biz, Facebook is a powerful marketing tool – it’s a great space to keep customers informed, develop brand identity, and broaden your reach.
We know. Facebook isn’t new. And to say that every business needs a Facebook presence today would be an blatant understatement.
However, a lot has changed since Facebook first entered the marketing scene. Today, the world’s largest social network can do things many of us would never have dreamed of 10 years ago: host 360-degree videos, sell products via a chatbot, or even serve as a top news source for two-thirds of the population.
It’s not only the sheer number of people, but the amount of our attention Facebook owns. Globally, the average user spends 50 minutes per day with Facebook properties. Considering the average person sleeps 8.8 hours a day, that means one-sixteenth of our waking hours are spent with our eyes glued to the social network
Facebook still reigns supreme when it comes to social media. In fact, at 2.27 billion monthly active users, over a quarter of the entire world population is accessing their Facebook account at least once a month. Nearly 1.5 billion of those users are checking their accounts daily and 1.3 billion users are chatting with friends and family using Facebook Messenger.
With 68% of adult social media users on Facebook, it’s a pretty sure bet you’ll find an audience on that platform. Let’s take a closer look at the demographics of their user base.
Facebook has by far the largest user base, with over 30 million people (that’s around half the UK population) actively using the site, and 45% using it ‘several times a day’. Flint reports that a higher percentage of the UK’s online females use Facebook compared to males (84% vs 73%) and it’s slightly more popular in urban areas than rural (80% vs 75%).
As it currently stands, Facebook is most favored by 23-37-year-olds, with a recent IPSOS Mori survey finding that 80% of respondents within the age bracket use the platform regularly. In contrast, the report found that less than 60% of 52-71-year-olds are active users.
One of the biggest problems with social media advertising is finding the time to create fresh new content to deliver to your specific demographic audience. From as little as £30 per week, (+ Budget) we can promote your Facebook page for you every day with a different Ad each week contact us for details.