The power of email marketing
What Is Your Most Valuable Marketing Channel? Can you answer that question immediately?
Most of the studies, polls, and case studies out there pretty much all list Email Marketing at the top or at the very least in the top three most valuable marketing channels available today.
How do you get someone to give you their email address and permission to send them your offers and promotions???
With all of the digital marketing tactics at your disposal, you may be wondering, what is the importance of email marketing?
Some are ignorant enough to believe that “email marketing is dead”. Is there any future in email marketing for small businesses?
Short answer: YES!
Email marketing is one of the most cost-effective ways to reach and engage your audience. In fact, the importance of email marketing is so great that we recommend most businesses develop a plan for implementation in the coming months ahead.
But! how do you get someone to give you their email address and above permission to email them with your products and services to ensure GDPR compliance?
The big mistake I see entrepreneurs make with their using their Facebook Ads as an email capture portal, is going straight in for the hard sell, asking people who don’t even know them to trust them to hand over their email address and buy.
So, it’s very important we build trust with our potential customers. And the way to do this is by providing value to your customers; not selling to them straight away.
by creating content they’ll be interested in, you instantly gain their trust. Your content could be in the form of a video or blog article, or landing page that Solves a pain point your potential customer has. Identify the pain! what is the problem, what are the issues? But most importantly what is the solution? why is it that people need your products and service.
It’s generally referred to as a lead magnet
What is a lead magnet?
A lead magnet is an incentive that marketers offer to potential buyers in exchange for their email address or other contact information. Lead magnets usually offer a piece of digital, downloadable content, FREE! Such as, a free PDF checklist, report, eBook, whitepaper, video, etc.
Did you know that Facebook Ads Manager has the facility to upload 10,000 email addresses to create a huge marketing campaign?
Can you imagine harnessing this email power?
This is ONE AWESOME tool to organize your marketing and get the BEST results!!