Content is King: Detailed Explanation
In it, he describes the future of the Internet as a marketplace for content. The phrase “content is king” is not new, but because of the increased focus on content marketing strategies, the quote is used very often. The success of websites depends on quality content.
The term “content marketing” appeared in 2001, when Penton Custom Media (at the moment Penton Marketing Services) started using it for a targeted audience online. Using the content marketing you can display the information in different types of format: news, podcast, blog post, infographics, charts, e-books, white-papers, email newsletters, case studies, how-to-guides, videos, interviews and so on.
Content marketing is important, not just because it works for building trust, generating leads, and cultivating customer loyalty, but because it has become the new normal from the consumer side. It is, in itself, helping to evolve what customers expect from the brands they interact with.
The number one reason that content marketing is important is that your customers appreciate it. Content marketing generates 3 times as many leads as outbound marketing, drives six times higher conversion rates, and has the potential for a 7.8-fold boost in web traffic.
The reality is, content marketing has fostered the customer-centric reality we’re now operating in. From well-researched white papers to podcast series listeners can’t live without, content is changing the relationship between the brand and consumer.